Who I Am & Why Now
The person, not the CV. Who I am, how I'm wired, and why I'm ready to go deep with one company.
Lisbon, Family & How I Got Here
I'm originally from the UK, but I've lived in Lisbon for over six years now. I got here the way most good things in my life have started: with a loose plan and a willingness to figure the rest out on the ground. I'd been working remotely and moving between cities for a few years, and Lisbon was supposed to be the place where I slowed down for a bit. Two months later, the world locked down, and the decision was made for me. A year after that, I met my wife. Two years ago, we got married. And in October 2025, our son arrived. Nine months in, it's everything people tell you it will be. The laughter, the joy, the 4am wake-ups where you're expected to function like a normal human being by 8am. Parenthood is the ultimate lesson in building something from scratch with no instruction manual and making it up as you go.
How I'm Wired
That instinct runs through everything I do. I'm an organised Type-A personality, the sort of person who has the flights and hotel booked before the holiday conversation is finished, and whose Tupperware collection is genuinely a source of pride. My wife is Brazilian, and her relationship with time is best described as philosophical. That contrast keeps things interesting, but it works because the structure I build around everything else gives me the space to relax into her pace when it matters. I don't organise things because I like control. I organise things because it means I can be fully present when I stop.
That same energy shows up with people. In any group, I'm the one making introductions, connecting people who should know each other, and looking for where I can add value before anyone's asked me to. It's instinctive. When I'm working with someone new, there's a professional version of me that shows up first, but it doesn't take long before the more relaxed side comes through. I'm high energy, I move fast, and I'm direct. I've been my own boss for years, and nobody's making me open the laptop every morning. I do it because I genuinely enjoy going from nothing to something, getting it live, and watching people use it.
That directness extends to how I treat people. I'd rather give someone an honest answer they can actually work with than a comfortable one that wastes their time. I don't make promises I can't keep, and I don't pretend to have answers I don't have. Everyone knows more about their own situation than I ever will, and I'd rather start from that position than assume I know best.
Outside of Work
I live on a golf course, which sounds great for somebody who loves golf. I keep trying to automate enough of my work to free up the calendar for more rounds, but the freed-up time just gets filled with more building. I'm aware of the irony.
I enjoy going to the gym, mostly to stay healthy, but it's also a moment away from screens where I get to focus on myself. I'm a keen traveller, I really enjoy socialising with friends, and I love hosting, whether that's a barbecue in the garden or a full roast dinner for a table of people. There's something about watching someone experience a proper roast for the first time that never gets old.
Sundays are when I take over the kitchen and cook my lunches and dinners for the week ahead. The whole afternoon spent building something from scratch, the worktops covered in ingredients and containers. I think you can see the pattern here.
Fun Facts
Living in Lisbon is fantastic, and being surrounded by nature is just good for the soul. But there's one thing I dearly miss from the UK, and that is a proper pub. The kind with low ceilings, worn carpet, and a nice cold pint (or zero-alcohol beer), catching up with friends and filling the room with laughter. Whenever I'm back in London for work or meetings, a classic pub visit is always on the itinerary.
- I was once a child model for children's diarrhoea tablets. I've got photos.
- I once fooled London into thinking a Fox Cafe was about to open. That's true. Look it up.
- After selling my agency, I spent 10 days on a deserted island in Panama. By choice.
Why Now
Consulting has been good to me. I genuinely enjoy working with my clients, and the variety across hundreds of industries has taught me more than any single role ever could. But my typical engagements run between one and three months, occasionally longer, and I'm acutely aware that I can only build so much by myself.
I want to be part of a bigger team and have a bigger impact. There's a ceiling to what one person can do, no matter how many systems you build or how efficiently you operate. I want to go deep with one company, understand the business properly, and build something that compounds over time rather than handing over and starting again every quarter.
The Right Moment
Having a son has sharpened that. It's made me rethink what I'm building and what I'm working towards. The consulting life has given me freedom and flexibility, but what I want now is to invest in something bigger than the next engagement.
The timing is also right because the GTM Engineer role has finally caught up to what I've been doing. Two years ago, there was no job title for the person who builds the outbound infrastructure, designs the playbooks, implements the AI layer, connects it all to pipeline, communicates across departments, enables the front-line sellers, and plans the strategic vision. Now there is. The work I've been doing as a consultant, across hundreds of companies, is exactly what companies are hiring GTM Engineers to do internally. The difference is that I've been doing it longer than most people have known the role exists.
The Gap I've Seen
Through my work with Bootprint (formerly Clay Bootcamp), coaching over 50 GTM engineers and watching hundreds more come through the programme, I've seen a clear gap in the market. Many GTM engineers are brilliant with the tooling and the systems, but they lack the context that makes those systems actually work. They haven't sat in a seller's seat. They haven't beaten quota, and they haven't missed targets and had to figure out why. They haven't had to justify and defend their activity to a manager breathing down their neck. They haven't navigated cross-functional relationships or presented strategy to a room of senior stakeholders who need to be convinced, not just informed.
I've done all of that. The selling, the coaching, the stakeholder management, the building. And I want to bring all of it to a company that's on a mission, where the work I do compounds into something meaningful rather than resetting every few months.
